Signals Colour, type and surface

Four accent colours competing

Category
Colour, type and surface
Direction
Pushes the score up
Weight
+7

What it is

The visual defaults, applied unedited. Looks are the weakest evidence in the whole set. Anyone can reach for a gradient on purpose, which is why craft damps this entire category.

How it is weighted

7 points is mid-weight: real evidence, not a smoking gun. On its own it moves the number a few points.

What to do about it

Set a colour budget: one accent, one neutral ramp, and semantic colours reserved for real state. Everything else is type and space.

Where it fires

Of the homepages we scan as worked examples, this signal fired on one:

Scan a page for this signal →