Signals Colour, type and surface
A faded grid or dot pattern behind the hero
- Category
- Colour, type and surface
- Direction
- Pushes the score up
- Weight
- +6
What it is
The visual defaults, applied unedited. Looks are the weakest evidence in the whole set. Anyone can reach for a gradient on purpose, which is why craft damps this entire category.
How it is weighted
6 points is deliberately light. This one is a hint, and it is only interesting alongside others.
What to do about it
Drop the faded grid. If the hero feels empty without it, put something real there: the product, a result, a screenshot with a caption.
Where it fires
None of our worked examples trip this one, which is itself informative — it means the pattern is rarer than the tells that fire constantly, so when it does show up it is worth paying attention to.