Signals Layout and architecture
Statistics nobody measured
- Category
- Layout and architecture
- Direction
- Pushes the score up
- Weight
- +13
What it is
The shape a page takes when nobody asks what it needs to say. One signal is not a verdict. The score is the whole weighted set, not any single line of it.
How it is weighted
13 points is mid-weight: real evidence, not a smoking gun. On its own it moves the number a few points.
What to do about it
Delete every number nobody measured. Replace them with one figure you can source, or with a specific thing the product does.
Where it fires
Of the homepages we scan as worked examples, this signal fired on 4:
- stripe.com 15/100 — Round, unsourced, and identical across thousands of sites. Nobody measured any of it.
- webflow.com 23/100 — Round, unsourced, and identical across thousands of sites. Nobody measured any of it.
- cloudflare.com 17/100 — Round, unsourced, and identical across thousands of sites. Nobody measured any of it.
- webflow.io 23/100 — Round, unsourced, and identical across thousands of sites. Nobody measured any of it.