Signals Layout and architecture
A “trusted by” bar with nobody in it
- Category
- Layout and architecture
- Direction
- Pushes the score up
- Weight
- +12
What it is
The shape a page takes when nobody asks what it needs to say. One signal is not a verdict. The score is the whole weighted set, not any single line of it.
How it is weighted
12 points is mid-weight: real evidence, not a smoking gun. On its own it moves the number a few points.
What to do about it
Remove the logo bar until you have customers who have agreed to be named. Using logos you have no relationship with is a legal problem, not a taste problem.
Where it fires
Of the homepages we scan as worked examples, this signal fired on one:
- framer.com 9/100 — Social proof whose logos are placeholders, greyed-out stand-ins or unnamed. This is the one tell on the list that crosses from tacky into legally interesting.