Signals Leftovers
No meta description
- Category
- Leftovers
- Direction
- Pushes the score up
- Weight
- +7
What it is
Scaffolding never cleaned up. One signal is not a verdict. The score is the whole weighted set, not any single line of it.
How it is weighted
7 points is mid-weight: real evidence, not a smoking gun. On its own it moves the number a few points.
This one is gated. It describes an absence, and an absence is only a tell in context — on a hand-typed page from 2003 a missing meta description is period-accurate, not evidence of a generator. It only counts when the page also shows modern build or styling signals.
What to do about it
Write a meta description that describes this page specifically, in about 150 characters.
Where it fires
Of the homepages we scan as worked examples, this signal fired on 2:
- webflow.com 23/100 — Nothing for search results or link previews to show.
- webflow.io 23/100 — Nothing for search results or link previews to show.