Signals How it behaves
No H1 on the page
- Category
- How it behaves
- Direction
- Pushes the score up
- Weight
- +6
What it is
Weight, mobile, accessibility, SEO — where the money leaks. One signal is not a verdict. The score is the whole weighted set, not any single line of it.
How it is weighted
6 points is deliberately light. This one is a hint, and it is only interesting alongside others.
This one is gated. It describes an absence, and an absence is only a tell in context — on a hand-typed page from 2003 a missing meta description is period-accurate, not evidence of a generator. It only counts when the page also shows modern build or styling signals.
What to do about it
Add one H1 that names the subject of the page, and keep the heading levels in order below it.
Where it fires
Of the homepages we scan as worked examples, this signal fired on one:
- openai.com 11/100 — Nothing on the page claims to be its subject.