Signals Copy tells
Copy that never says who it is for
- Category
- Copy tells
- Direction
- Pushes the score up
- Weight
- +9
What it is
How the words were written. A human under deadline writes like this too. Copy tells are suggestive, never conclusive.
How it is weighted
9 points is mid-weight: real evidence, not a smoking gun. On its own it moves the number a few points.
What to do about it
Say who this is for, what it costs and how to get it, above the fold. A page that describes a category cannot be chosen over anything.
Where it fires
Of the homepages we scan as worked examples, this signal fired on 7:
- linear.app 8/100 — 1640 words, and still no price, no contact route and no named audience. The page describes a category, not a business.
- vercel.com 21/100 — 547 words, and still no price, no contact route and no named audience. The page describes a category, not a business.
- tailwindcss.com 75/100 — 1266 words, and still no price, no contact route and no named audience. The page describes a category, not a business.
- github.com 7/100 — 1100 words, and still no price, no contact route and no named audience. The page describes a category, not a business.
- figma.com 6/100 — 598 words, and still no price, no contact route and no named audience. The page describes a category, not a business.
- openai.com 11/100 — 513 words, and still no price, no contact route and no named audience. The page describes a category, not a business.
- v0.app 37/100 — 654 words, and still no price, no contact route and no named audience. The page describes a category, not a business.