Signals Colour, type and surface
Sparkles and/or rockets
- Category
- Colour, type and surface
- Direction
- Pushes the score up
- Weight
- +8
What it is
The visual defaults, applied unedited. Looks are the weakest evidence in the whole set. Anyone can reach for a gradient on purpose, which is why craft damps this entire category.
How it is weighted
8 points is mid-weight: real evidence, not a smoking gun. On its own it moves the number a few points.
What to do about it
Cut the sparkles and rockets from headings and buttons. Say what the thing does instead.
Where it fires
Of the homepages we scan as worked examples, this signal fired on one:
- framer.com 9/100 — The house emoji of generated marketing copy are present.