Signals Layout and architecture

Exactly three feature cards in a row

Category
Layout and architecture
Direction
Pushes the score up
Weight
+8

What it is

The shape a page takes when nobody asks what it needs to say. One signal is not a verdict. The score is the whole weighted set, not any single line of it.

How it is weighted

8 points is mid-weight: real evidence, not a smoking gun. On its own it moves the number a few points.

What to do about it

Show the number of features you actually have. If it really is three, vary the card weights so it doesn't read as a template.

Where it fires

Of the homepages we scan as worked examples, this signal fired on 5:

Scan a page for this signal →