Structured data

What it is

Evidence of deliberate decisions. Finding this does not make a page good. It makes it deliberate, which is a different and smaller claim.

How it is weighted

This is a craft marker, so it pulls the score down rather than up — 6 points of evidence that somebody made a decision here.

Craft does double duty in the scoring. It subtracts directly, and it also damps the aesthetic categories: the more deliberate craft a page shows, the less its gradients and rounded corners are allowed to say about it.

How to earn it

Add JSON-LD describing what this page actually is (Organization, Product, Article — whichever fits).

Where it fires

Of the homepages we scan as worked examples, this signal fired on 17:

• craigslist.org 14/100 — JSON-LD is present — somebody thought about search.
• stripe.com 15/100 — JSON-LD is present — somebody thought about search.
• vercel.com 21/100 — JSON-LD is present — somebody thought about search.
• figma.com 6/100 — JSON-LD is present — somebody thought about search.
• basecamp.com 7/100 — JSON-LD is present — somebody thought about search.
• apple.com 8/100 — JSON-LD is present — somebody thought about search.
• nytimes.com 4/100 — JSON-LD is present — somebody thought about search.
• bbc.com 10/100 — JSON-LD is present — somebody thought about search.
• webflow.com 23/100 — JSON-LD is present — somebody thought about search.
• framer.com 9/100 — JSON-LD is present — somebody thought about search.
• cloudflare.com 17/100 — JSON-LD is present — somebody thought about search.
• sokoon.xyz 12/100 — JSON-LD is present — somebody thought about search.
• lovable.dev 21/100 — JSON-LD is present — somebody thought about search.
• v0.app 37/100 — JSON-LD is present — somebody thought about search.
• bolt.new 15/100 — JSON-LD is present — somebody thought about search.
• base44.com 82/100 — JSON-LD is present — somebody thought about search.
• webflow.io 23/100 — JSON-LD is present — somebody thought about search.